Author Paves Own Road To Success

When it comes to writing success, more authors are finding an audience when they’re willing to go out and build one.

That’s what Craig Lancaster, a journalist and author with two books, is doing.

Lancaster’s first book, 600 Days of Edward, was borne from the NaNoWriMo challenge, after a motorcycle accident injury.

“I’m really very excited how Craig reaches out to his readers, goes into livingrooms, does his blog tour.”

Lancaster said marketing is one of the things that takes a writer away from his work. But in today’s publishing world, it’s something all authors must do.

Besides Lancaster’s active Twitter feed, blog and website, he’s taking “The Summer Son” on a “blog tour,” visiting other writers’ blogs and reaching out to a wide audience.

Read the whole article here.

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