Apple may have gotten more than it bargained for with its newest policies which look to place restrictions on publishers including a 30 percent fee on subscription sales, which many are calling an Apple “tax.”
According to a piece in the Los Angeles Times Wednesday, publishers say that while Apple had its way with the music industry, as it held the upper hand when iTunes came on strong, the company may have a bigger fight on its hands with publishing powers Amazon and Google (who just unveiled its One Pass publishing system).
“If you’re a print publisher, whether it’s books, magazines or newspapers, you’ve seen what Apple did to the music industry — they decimated it,” said Porter Bibb, a consultant at Mediatech Capital Partners and the first publisher of Rolling Stone magazine. “Apple owns the music industry now, and publishers are loath to have that happen to them.”
But as consumer demand grows for e-books and new electronic versions of newspapers and magazines, Apple’s iPad remains the only popular device for reading all three — and publishers are finding that their options are limited.
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