Is Your Website Keeping You From Being Published?

Is Your Website Keeping You From Being Published?

The rules have changed. It used to be that to break into the publishing business you not only needed talent, but you also had to know the right people, make the right connections, or sometimes, just be in the right place at the right time. With the advent of blogging and social media, more and more authors are finding their way past the gatekeepers and finding their audiences—with or without publishers. With a bit of web savvy, moxie, and talent, today’s author has more power than ever to get their words into the hands of eager readers. Yet, too many authors seem to be ignoring this relatively new path to publication. Or worse, they are scaring away potential readers with awful websites. You know that saying about not judging a book by its cover? While people may give some leeway to a book with a bad cover, not nearly as many people are as forgiving of a poor website. Hideous wallpaper backgrounds, clashing colors, and frames with visible borders (ugh!) look about as contemporary as the fade in Kid ‘N Play’s hair styles. Whether the design is gaudy and stuck in the 90’s, its content impossible to navigate, or it is simply a static page (which is nothing but a glorified business card), too many writers are scaring away readers and relegating themselves to relative obscurity in today‘s digital world. Considering how easy it is these days to publish content to a blog with a clean theme and a simple layout, there is no excuse for a bad website. The Lessons We Can Learn From Good Author Sites There...